Eleven years after its establishment, with 21 points of sale, “Viva Fresh Store” had built a presence in almost all municipalities of Kosovo. It opened stores of type A and B within a short time and managed to become the epicenter of shopping for Kosovar families, offering the cheapest prices in the market and a variety of products. In these years, “Viva Fresh” became the trendsetter in the Kosovar retail industry.